Printed articles of clothing capture attention. Rarely will one pass a printed top without attempting to read. This is why most companies brand tops for their employees and other affiliates. It is a great marketing tool. It also makes for a strong avenue through which stance on a particular issue, political, social or otherwise can be made known. Not to mention, it is mad fun to wear one of those with funny brands. If done right, a T shirt design Lake Elsinore business would do very well.
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
The spacing for words and letters may not significantly affect the interpretation and consumption of the message. But it is very uncomfortable for the mind to comprehend. When the space between letters is not even, one will not be able to point it out but the brain will know. Tracking and kerning are useful tools in ensuring these spaces do not take away from the message.
Where a statement breaks is paramount to the understanding of the message. If the breaking of logical phrases is random, the brain of the reader will have to work a lot harder to make sense of it, therefore, making for an unpleasant experience. Try to ensure that the lines break at logical points. Line breaking should be intentional and supportive of the message.
Once everything is done, one will look at it and feel like something is missing but be unable to point out the specifics. There are ways to ensure the process of verification does not take long. First, look at it upside down. The brain will take longer to notice words while the design is upside down. Thus, allowing some time to acclimatize to the spacing mistakes that would not be apparent otherwise.
Next, look at it reflected in a mirror. After the first tip, this would ensure that the brain only sees the letters as shapes. This further sharpens and brings focus to the spaces. Fix the mistakes as seen. Do not try to make a catalog. Fix while looking in the reflection so that it does not disappear once the eye is refocused.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
The clients should be allowed to go as wild and out of the box as they wish. The company should strive to accommodate even the craziest design ideas. Clients should not feel restrained to only what the service can offer. Also, ensure the ability to handle bulk orders.
The first thing to keep in mind when coming up with a brand for the top is the font. The font is incredibly important as it tells the beholder whether the message will be serious or funny as hell. If the top holds a joke, get a quirky font. It would be disturbing and border on unpleasant to read about feminism in Jokerman font. Get a font that supports the message. Prepare the beholder before they read the message.
The spacing for words and letters may not significantly affect the interpretation and consumption of the message. But it is very uncomfortable for the mind to comprehend. When the space between letters is not even, one will not be able to point it out but the brain will know. Tracking and kerning are useful tools in ensuring these spaces do not take away from the message.
Where a statement breaks is paramount to the understanding of the message. If the breaking of logical phrases is random, the brain of the reader will have to work a lot harder to make sense of it, therefore, making for an unpleasant experience. Try to ensure that the lines break at logical points. Line breaking should be intentional and supportive of the message.
Once everything is done, one will look at it and feel like something is missing but be unable to point out the specifics. There are ways to ensure the process of verification does not take long. First, look at it upside down. The brain will take longer to notice words while the design is upside down. Thus, allowing some time to acclimatize to the spacing mistakes that would not be apparent otherwise.
Next, look at it reflected in a mirror. After the first tip, this would ensure that the brain only sees the letters as shapes. This further sharpens and brings focus to the spaces. Fix the mistakes as seen. Do not try to make a catalog. Fix while looking in the reflection so that it does not disappear once the eye is refocused.
Any apparel business would do well to include this as a department. It widens the clientele pool. It also gives the business an edge. It separates the business from other traditional companies. In this day and age when the millennials are driving business success, it would be greatly beneficial.
The clients should be allowed to go as wild and out of the box as they wish. The company should strive to accommodate even the craziest design ideas. Clients should not feel restrained to only what the service can offer. Also, ensure the ability to handle bulk orders.
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