Videos on LinkedIn have been shown to drive more engagement than text posts, which speaks volumes about the importance of the former. Despite the fact that this social media network has made strides in making video production and posting easier, there are many users that don't know how to go about this. Fortunately, such an endeavor isn't as difficult as it appears. Here are a few qualities that LinkedIn videos should have to achieve Long Island advertising success.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Up-To-Date - No matter how good your LinkedIn videos are, or how confident you are in your recording abilities, results aren't guaranteed. As a matter of fact, to maximize the exposure that you'll see, the videos in question should be up-to-date. Not only is this true from strictly a content standpoint, but in regard to posting as well. If you wait too long to get your videos out on LinkedIn, they won't drive as much attention.
Short - One of the most important qualities of LinkedIn videos is brevity. Simply put, they should be on the shorter side, which reputable authorities on marketing like fishbat will stress as well. Ideally, you should keep your videos at a minute or under. If they go on for any longer, it's likely that you will lose the attention of your audience. Keep this in mind if you plan on creating videos to be posted on LinkedIn.
Content-Heavy - Next, your LinkedIn videos should be heavy on content. This probably goes without saying, but many people tend to believe that just because these videos are short in length, they must not provide much value. This couldn't be any further from the truth, as everything from industry information to self-help advice can be given. For those that are serious about creating these videos, content is paramount.
Stable - When it comes to video recording, especially in the age of smartphones, stability of your mobile device is important. There are many people that tend to record with both vertical and horizontal angles, which does nothing but create a disjointed viewing experience. Your LinkedIn videos will benefit from a more stable orientation, regardless of the one you choose.
Up-To-Date - No matter how good your LinkedIn videos are, or how confident you are in your recording abilities, results aren't guaranteed. As a matter of fact, to maximize the exposure that you'll see, the videos in question should be up-to-date. Not only is this true from strictly a content standpoint, but in regard to posting as well. If you wait too long to get your videos out on LinkedIn, they won't drive as much attention.
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Contact fishbat to learn more regarding LinkedIn and other social networking websites.. Unique version for reprint here: Long Island Advertising: The Traits Of Effective Linkedin Videos.