How A Live Event Production Company Works

By Sarah Reed


In the early days of film and music, most often a single individual was in charge of promoting and producing the event. Whereas, now there are a number of different ways to do so. While a single individual can often promote and produce smaller productions, large scale productions often use a live event production company.

In most cases, these companies work with large scale productions such as large concerts, theatrical shows, live bands, opera and modern dance. For, there are a lot of different areas which must be set up and taken down at each event. These include, staging, special effects, transport, lighting, packaging, sound, communications and at times, make-up and costuming.

Live music and theater have a long history of sound and visual presentations. While video is more recent than sound, both are often required in live productions. Both technologies began with the first talking film, though sound has been around much longer than video presentations shown during concerts and laser light shows.

Sound reinforcement has also been around for quite some time. While sound amplification is the distribution of sound, amplification provides the high and low volumes associated with a professional audio system. A great example of one of the first sound amplification systems is that of a bull horn which first debuted at the Chicago World Fair in 1933.

Bill Graham assisted the historic Fillmore in San Francisco, California when a sound system was needed which could be changed out quickly. During that time, Bill Graham also founded FM productions, one of the first producers of concerts of live performances in the area. The production company became very popular with musicians involved in the Bay Area music scene, including the Grateful Dead.

By 1976, the production company and musicians in San Francisco were embroiled in a debate over different types of sound equipment. For, some thought the horn loaded enclosures were best while others thought arrays or distributed arrays worked better. In any case, most bands went on to create individual sound systems whether provided by band management or a local productions company.

Live production companies in business today have a lot more going for them than individual promoters of the past. For, most have specific policies and procedures which individuals setting up and taking down events must follow on a regular basis. In addition, the concept of artists providing sound equipment as well as musical instruments and other elements is now a standard practice when it comes to artists and bands of all sizes.

The history behind how Bill Graham came to the United States is an interesting one. For, Bill first escaped the Nazi invasion at age 10. After which, the young Bill Graham relocated to New York and was placed in foster care.

After having graduated from high school, then college with a degree in business, a young Bill Graham relocated to San Francisco in the 1960s. Graham's first job as promoter was for a group of comics known as the San Francisco Mime Troupe. Later, Bill became involved in promoting live bands and large concerts.




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